Founded in 2017, REDEFINITION is a brand that caters to urban fashion lovers who are culturally diverse. Influenced by the Hip-hop, K-pop culture and Japanese street style, REDEFINITION offers a courageous and creative approach to color and print with a hint of both masculinity and femininity.

Mission Statement

Inspiring people to explore different cultures and create extraordinary experiences built on values that do not discriminate against men and women. Inspire fashion and culturally conscious individuals to share the beauty of fashion with the whole world. At REDEFINITION we embrace color, print, and every quirky detail creating the most enjoyable shopping experience possible for our customers.

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Indianapolis, IN, USA

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